Child-Guard Consumer Branding Video

After its innovative slider hit shelves on Tide PODs packaging, Fresh-Lock needed a way to educate consumers on how to use its child-resistant solution.

Case Study: How Child-Guard® Became a Child-Resistant Solution for Flexible Packaging

Case Studies Header Fresh-Lock® Child-Gaurd™

Client: Fresh-Lock
Original article

The growth of flexible packaging is impressive, and it shows no sign of slowing down. The stand-up pouch in particular is convenient for the consumer, cost-effective for the manufacturer, and offers sustainability benefits.

Medical Imaging Engineers and the Future of Training and Troubleshooting

augmented reality training for engineers

Client: Technical Prospects
Original article

We live during strange and exciting times in which the digital world and real world are colliding. The rapid pace of technological change can sometimes be mind boggling.

Project Profile: Basketball Courts for the Ballarat Population Boom

Client: Action Floor Systems
Original article

Australia’s Victorian Gold Rush took place in the 1850s, around the same time as the California Gold Rush in the United States. It had a huge impact on the economy Down Under.

What Millennials Want | Packaging Trends for the Largest Consumer Group in History

Client: Fresh-Lock
Original article

Everyone wants to reach millennials, but that sometimes seems easier said than done.

10 Places Where Pathogens Hide in Fresh Cut & Produce Processing Plants

pathogens hiding in processing plant graphic

Client: Birko Corp.
Original article

A good police detective knows where the bad guys like to hang out, and those who are smart about food safety risks know the most likely places to find microbial contamination in a food processing facility. Do you know where to search for pathogens in your plant?

The Customer Mindset | Uncover What Matters in Marketing

Client: Element
Original article

Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?

OneNeck IT Solutions: Cybersecurity & Multi Cloud Videos

In 2019, OneNeck IT was looking to raise awareness around two of their core services: outsourced cybersecurity and multi-cloud solutions for large companies. While working with Element, I produced two videos with the company.

Action Floors Corporate Story Video

Action Floors Unveils New Branding | 2016-10-24 | Floor Trends ...

Action Floor Systems makes hardwood maple sports floors that are used in schools, athletic facilities, and professional arenas all over the world. The people behind this company have a long history of making high-quality products while keeping sustainability top-of-mind.

Water-Right Corporate Story and About Us Videos

Water-Right was one of my favorite clients to work with while I was with Element. This is the classic story of a family-owned business built from the ground up, starting in a garage and growing to become an industry innovator.

Breakthrough 101 Webcast Preview

Breakthrough uses an advanced content marketing strategy including lots of premium content. To help promote a regular webcast for leads and prospects, I worked with the team at Element to produce a video previewing what people would learn.

Breakthrough Corporate Story Video

Breakthrough (formerly BreakthroughFuel) is an innovative supply chain management company that disrupted the transportation industry. I had the opportunity to help produce a video telling the company’s story while working as Content Marketing Director at Element.

Water-Right Consumer Videos

I helped project manage this series of animated videos for the Water-Right Group. They were created to be used by their network of residential treatment specialists — both as digital content and as 60-second TV spots.

Supplements that Could Help Smokers Quit Cigarettes

Client: Natural Healthy Concepts (NHC.com)
Original article

As we get closer to the end of the year, many of us will be thinking about resolutions. Personal goals regarding our health and wellness are by far the most common. And sure to be on the top of many New Year’s resolution lists will be quitting smoking.

Reasons Why Your Dog Eats Poop – And What You Can Do to Try and Stop It

Client: Natural Healthy Concepts (NHC.com)
Original article

It’s certainly not the most pleasant thing to observe – especially as your remember your pooch giving you a big, sloppy welcome home kiss on the face.

Sometimes…dogs eat poop.

Belman Homes Helps Give A Wisconsin Veteran’s Family A Mortgage-Free House

Family standing in new home under construction

Client: Pella Windows & Doors of Wisconsin
Original article

David Belman, owner of Belman Homes in Waukesha, Wisconsin, understands the value of hard work and dedication. As a kid, Belman’s father instilled those values in him.

Local 5 Live (WFRV-TV) Guest Appearances

Lisa Malak | WFRV Local 5 - Green Bay, Appleton

During my stint running the Wisconsin lifestyle site WhooNEW.com, I had a regular weekly segment on a local morning show in the Green Bay Market.

4 Reasons To Open Your Windows And Let In The Fresh Spring Air

Client: Pella Windows & Doors of Wisconsin
Original article

When you spend all winter living in Wisconsin, you’re likely to open up all the windows you can once the temperature gets anywhere near 50 degrees.

Wisconsin Public Radio Guest Appearances

While running the Wisconsin lifestyle blog WhooNEW.com between 2013 and 2015, our content was noticed by producers at WPR and I was invited to speak on both the Joy Cardin Show and Central Time a few different times.

Natural Healthy Concepts Videos

Client: NHC
YouTube channel

Natural Healthy Concepts (rebranded NHC.com) is a major eCommerce store selling vitamins, supplements, and other health products. They also run a brick-and-mortar retail store in Appleton, Wisconsin.

Protein-Packed Snacks: Insights On Consumer Packaging Preferences

Publication: Food Manufacturing
Client: Fresh-Lock (Presto Products/Reynolds Consumer Products)
Original article

Snacking has made a major comeback, and savvy brands are taking advantage of the trend.

Infographic: The Power of Employee Perks

I worked with Element art director Aaron Graff to create this fun infographic for HRPlaybook, a content brand we developed for regional health insurance carrier Security Health Plan (SHP).

Guide/eBook: Specifying Synthetic Sports Floors for Schools

To help generate leads for its synthetic sports flooring line, I wrote a guide for architects about the best way to specify different types of flooring for various athletic and academic uses.

Ask the Experts: How does integrating behavioral health with primary care make a difference?

Client: Security Health Plan (HRPlaybook)
Original article

It has been a long time coming, but the hearts and minds of the medical community are opening to the idea of considering and treating mental and physical health simultaneously.

Entering the Age of eCommerce with the Right Supply Chain Strategy

Client: Menasha Packaging
Original article

The writing has been on the wall for some time, but now it’s quite clear that online shopping is more than just a footnote or a hot consumer trend. In the not-too-distant future, shoppers will be able to order just about anything they need on the internet, and in many cases, they’ll get it in a matter of hours.

Fuel Prices and Heavy Freight | What Shippers Need to Know

Client: Breakthrough
Original article

Not all truckloads are created equal, and every load has a unique set of characteristics and considerations that impact fuel prices and efficiency.

Drill vs. Treat: Fixing Well Water Quality Issues

Publication: National Driller
Client: Water-Right Group
Original article

This ghostwritten contributed article established expertise and thought leadership for the client, helping the audience understand when water treatment skills come in handy. The client also had a goal of recruiting more well drillers to sell its residential water treatment products.

Addressing Multi-cloud IT Challenges in Manufacturing

Publication: Industry Today
Client: OneNeck IT Solutions
Original article

This is one of several contributed articles I ghostwrote on behalf of subject matter experts at OneNeck targeting manufacturers.

Water-Right Product Landing Page: Crystal-Right Media

Client: Water-Right
View landing page

This landing page explains the manufacturing process and benefits of Water-Right’s exclusive filtration media. It’s an information page for water treatment dealers and wholesalers in the industry.

Email Marketing: Can You Trust Best Practices?

Client: Element
Original article

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?