The Hero’s Journey: Using Storytelling Elements for Better Case Studies

fork in the road with storytelling

Client: Element
Original article

Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.

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8 Important Elements of a Successful Content Marketing Strategy

man playing chess with strategy

Client: Element
Original article

Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.

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