Content Marketer/Strategist/Producer
These articles give you glance at how my brain works when it comes to digital marketing and developing a content strategy. In addition to these pieces, I’ve helped many organizations put together documented content marketing plans.
(Note: My former agency employer switched the byline on blog content I created for them, which is why you don’t see my grizzly mug on the articles. (It’s cool, I forgive them) Please contact me if you have specific questions on marketing strategy.
Client: Element
Original article
Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?
Continue reading “The Customer Mindset | Uncover What Matters in Marketing”
Client: Element
Original article
There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?
Continue reading “Email Marketing: Can You Trust Best Practices?”
Client: Element
Original article
Batman and Superman, Ironman and Captain America, they all want the same thing … to protect the world from evil. They’re the good guys, they have similar missions, but they still end up clashing with one another.
Continue reading “How to Integrate Your Sales Team Heroes with Content Marketing”
Client: Element
Original article
Members of a good sales team wear many different hats.
One day, your sales reps are building relationships and rubbing elbows with clients. The next they’re acting as expert teachers and educating prospects about what your company offers. Other days, they’ll need to be a savvy negotiator, a brand evangelist, fill the role of customer service, or crunch numbers like an accountant.
Continue reading “How Content Marketing Helps Sales Close the Deal: 3 True Stories”
Client: Element
Original article
Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.
Continue reading “How to Create Content that Cuts Through Clutter and Crushes the Competition”
Client: Element
Original article
Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.
Continue reading “The Hero’s Journey: Using Storytelling Elements for Better Case Studies”
Client: Greater Green Bay Chamber of Commerce
Original article
Do your company’s marketing efforts feel slow and laborious? Does it seem like you spend weeks and months planning and organizing, but when you finally do something, your work fails to produce noticeable results?
Continue reading “Getting Started with Agile Marketing”
Client: WordPress.com (Automattic)
Original article
Is your business struggling to find the talent needed to build an all-star team? You’re not alone. Hiring managers and business owners in nearly every industry want to recruit qualified candidates. So, there’s plenty of competition.
Continue reading “How to Attract Top Talent with Your Website’s Careers Page”
Client: WordPress.com (Automattic)
Original article
The Contact page is a key component of nearly every website. Its purpose is straightforward — a way for visitors to reach you. But with strategic building it can do much more!
Continue reading “How to Create an Effective Contact Page for Your Website”
Client: WordPress.com (Automattic)
Original article
We’ve all been in situations where we have to introduce ourselves to someone new — at a party, a networking event, a job interview or even a first date.
Continue reading “How to Create a Compelling About Page for Your Website”
Client: WordPress.com (Automattic)
Original article
The most impactful tool in your marketing toolkit is a delighted customer.
Continue reading “Use Your Website to Turn Customers Into Brand Advocates”
Client: Element
Original article
My nine-year-old son told me he wants to be a YouTuber when he grows up, and he’s “gonna get rich making videos.”
Continue reading “What Your Digital Marketing Team and Movie Magic Have in Common”
Client: Element
Original article
Far too many B2B companies have blogs they’ve neglected, mismanaged, and left to rot. They go month after month without updates, and when a new post is finally published, no one reads it anyway.
Continue reading “6 Ways to Make Your B2B Content Marketing Better”
Client: Element
Original article
In a previous article for the Element blog, we made the case for whycontent marketing is important and looked at what manufacturing marketers are using and what’s working for them. Now it’s time to take some action. This follow up will focus on how manufacturers can take advantage of content marketing and how you should begin a strategic approach.
Continue reading “5 Things Manufacturers Need to Know About Content Marketing”
Client: Element
Original article
It’s fairly easy to come up with ideas for online content that consumers will love. However, if you’re trying to develop marketing concepts in the B2B world, it may not seem so simple.
Continue reading “How the Smartest Manufacturers Use Content Marketing”
Client: Element
Original article
The holidays are supposed be about the spirit of giving. Likewise, good content marketing is supposed to be generous and considerate of your audience’s needs.
Continue reading “Is Your Content Marketing Like a Crappy Christmas Gift?”
Client: Element
Original article
One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”
Continue reading “How to Write Like an Expert for Any Industry”
Client: Element
Original article
Everyone in your company wants to get something different out of content creation.
Continue reading “The Content Marketer’s Dilemma: Educate, Entertain, or Sell?”
Client: Element
Original article
Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.
Continue reading “8 Important Elements of a Successful Content Marketing Strategy”
Client: Copyjuice.com
Original article
Getting a big idea is like panning for gold in the river and discovering a shiny nugget. But those moment of brilliance are pretty rare.
Continue reading “Would You Recognize a Big Idea if it Slapped You in the Face?”
Client: Copyjuice.com
Original article
Conversational writing is a crucial component of both good copywriting and effective content marketing. But as easy as it sounds – it is not always easy to pull off.
Continue reading “7 Tips to Help You Write Conversationally”
Client: Element
Original article
Ever been to the website BabyCenter.com? If you’ve had a baby in the last few years there’s a good chance you used it while looking for answers to parenting questions.
Continue reading “Do You Need Branded Content or a Content Brand?”
Client: Element
Original article
Write a blog post. Share it on social media. Rinse and repeat. If that’s your idea of content marketing, you’re missing out on a world of possibilities.
Continue reading “8 Ways to Create Unconventional Content”
Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
Continue reading “7 Simple Steps to Get Media Coverage for Your Small Business”
Kasey Steinbrinck 