I worked with OneNeck’s marketing team to assemble a toolkit of content for chief information officers (CIOs). It included existing content as well as a brand new eBook featuring several members of the company’s leadership team and other subject matter experts.
The eBook covered the topic of digital transformation, advising CIOs on how they can develop a vision for their organization and convince the rest of the C-suite to back their ideas. I conducted various interviews, conceptualized original graphics, included lots of data to support the content, included several customer success stories, and managed the entire project.
CIOs are one of this client’s top personas, and this content established expertise while showing how OneNeck can be a valuable IT partner.