Featured projects
Here are just a few of the content marketing projects I had the privilege to help lead and launch:
The state of customer communications
Sinch needed a clear, data-driven definition of what “great digital customer communications” means across industries in 2025. I helped lead a multi-survey research program and translated the findings into an interactive flagship report that aligned teams around a shared narrative and supported strategic marketing decisions.
Can we trust AI with customer comms?
Find out how consumers and business leaders feel about using AI for meaningful communications.
Find and grow an audience with WordPress
Check out a webinar I co-hosted on SEO and audience-building for small businesses using WordPress.com.
The state of email deliverability 2025
Based on a global survey of email senders, this interactive report uncovers the right way to reach the inbox.
Fueling integrated marketing with compelling content
Everything in marketing and sales is connected. At least, it should be. When teams, channels, and messages pull in different directions, even great ideas fall flat. When we view content as just another tactic, we’re missing the point. It is the connective layer that aligns strategy, clarifies meaning, and makes marketing work.
For the last 15+ years, I’ve seen content shift from isolated blog posts to the backbone of modern marketing. I’ve worked across formats, from in-depth original research reports to cheeky social media posts. But my focus is always the same. I want to see teams use content to make better decisions and tell clearer stories.
I do my best work at the intersection of creativity, audience insight, and strategy. That requires a deep understanding of your target personas and how they make decisions along the customer journey. There’s a perfect piece of content for each step along those journeys. But first, you need to know who it’s for, why it matters, and how to get people to take the next step.
Need someone to help align your content with measurable business goals? We should talk.
Kind words from colleagues
“Kasey is one of the most talented content marketers I’ve worked with and an exceptional strategic partner for anyone looking to understand how marketing initiatives drive demand generation and capture, all while keeping the customer at the center of every decision, every campaign, and every story.”
Bea Redondo
Director of Content, Sinch
“He thinks about content in a holistic way, always keeping the audience front and center. He’s curious and hands-on when it comes to experimenting with AI, using it for brainstorming and pressure-testing ideas rather than a copywriting shortcut. That mindset shows up clearly in the quality and originality of his work.”
Megan Libby
Sr. Content Manager, Sinch
“Kasey is the genius behind Element’s most successful marketing content. His ideas have driven hundreds of thousands of views…”
Marcus Sanford, Sanford Consulting
“Three things you want in a content marketer: good taste, speed, and an understanding of strategy. Normally you get to pick two. With Kasey, you get all three.”
Alfredo Salkeld, Sales & Marketing, Upfirst
Kasey Steinbrinck 