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Kasey Steinbrinck

Kasey Steinbrinck

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Content Marketer/Strategist/Producer

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Category: Premium Content

A good content marketing strategy goes beyond blogging. These samples feature long-form, visual, and interactive content designed to educate the target audience on topics that are often complex. I believe premium content is an essential part of online lead generation.

Interactive Content: The Road to Industry 4.0

I’ve been really impressed with the interactive articles that the NY Times in-house agency, T Brand Studios, creates. I wanted to try to develop something similar for OneNeck IT Solutions around the idea of preparing for the “fourth Indsutrial Revolution” — aka Industry 4.0.

Continue reading “Interactive Content: The Road to Industry 4.0”
interactive, manufacturing, OneNeck IT, technology

eBook: The Inside Story of a Food Safety Breakthrough

Protection with Precision

Birko Corp launched it’s Elite 360 system in 2019 and needed to spread the word about how a new method (electrostatic intervention technology) would make beef, poultry, and produce safer for consumers to eat.

Continue reading “eBook: The Inside Story of a Food Safety Breakthrough”
Birko, eBook, safety, technology

eBook: The CIO’s Guide to Selling Digital Transformation to the Board

I worked with OneNeck’s marketing team to assemble a toolkit of content for chief information officers (CIOs). It included existing content as well as a brand new eBook featuring several members of the company’s leadership team and other subject matter experts.

Continue reading “eBook: The CIO’s Guide to Selling Digital Transformation to the Board”
eBook, OneNeck IT, technology

Infographic: What’s Your Water Symptom?

Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.

Continue reading “Infographic: What’s Your Water Symptom?”
consumer education, infographic, Water-Right

Premium Content: Modern Marketing Mastermind Quiz

The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.

Continue reading “Premium Content: Modern Marketing Mastermind Quiz”
Element, interactive, marketing

Infographic: The Power of Employee Perks

I worked with Element art director Aaron Graff to create this fun infographic for HRPlaybook, a content brand we developed for regional health insurance carrier Security Health Plan (SHP).

Continue reading “Infographic: The Power of Employee Perks”
health, infographic, Security Health Plan

Guide/eBook: Specifying Synthetic Sports Floors for Schools

To help generate leads for its synthetic sports flooring line, I wrote a guide for architects about the best way to specify different types of flooring for various athletic and academic uses.

Continue reading “Guide/eBook: Specifying Synthetic Sports Floors for Schools”
Action Floors, eBook, lead generation, subject matter experts

Looking for Something?

Contact Kasey Today:
Phone: (920) 737-4344
Content marketer/copywriter
Located in Green Bay, WI

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