I’ve been really impressed with the interactive articles that the NY Times in-house agency, T Brand Studios, creates. I wanted to try to develop something similar for OneNeck IT Solutions around the idea of preparing for the “fourth Indsutrial Revolution” — aka Industry 4.0.Continue reading “Interactive Content: The Road to Industry 4.0”
Category: Premium Content
A good content marketing strategy goes beyond blogging. These samples feature long-form, visual, and interactive content designed to educate the target audience on topics that are often complex. I believe premium content is an essential part of online lead generation.
eBook: The Inside Story of a Food Safety Breakthrough
Birko Corp launched it’s Elite 360 system in 2019 and needed to spread the word about how a new method (electrostatic intervention technology) would make beef, poultry, and produce safer for consumers to eat.Continue reading “eBook: The Inside Story of a Food Safety Breakthrough”
eBook: The CIO’s Guide to Selling Digital Transformation to the Board
I worked with OneNeck’s marketing team to assemble a toolkit of content for chief information officers (CIOs). It included existing content as well as a brand new eBook featuring several members of the company’s leadership team and other subject matter experts.Continue reading “eBook: The CIO’s Guide to Selling Digital Transformation to the Board”
Infographic: What’s Your Water Symptom?
Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.Continue reading “Infographic: What’s Your Water Symptom?”
Premium Content: Modern Marketing Mastermind Quiz
The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.Continue reading “Premium Content: Modern Marketing Mastermind Quiz”
Infographic: The Power of Employee Perks
I worked with Element art director Aaron Graff to create this fun infographic for HRPlaybook, a content brand we developed for regional health insurance carrier Security Health Plan (SHP).Continue reading “Infographic: The Power of Employee Perks”
Guide/eBook: Specifying Synthetic Sports Floors for Schools
To help generate leads for its synthetic sports flooring line, I wrote a guide for architects about the best way to specify different types of flooring for various athletic and academic uses.Continue reading “Guide/eBook: Specifying Synthetic Sports Floors for Schools”