Premium Content: Modern Marketing Mastermind Quiz

The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.

The Customer Mindset | Uncover What Matters in Marketing

Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?

Email Marketing: Can You Trust Best Practices?

Client: Element
Original article

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

How to Integrate Your Sales Team Heroes with Content Marketing

Client: Element
Original article

Batman and Superman, Ironman and Captain America, they all want the same thing … to protect the world from evil. They’re the good guys, they have similar missions, but they still end up clashing with one another.

How Content Marketing Helps Sales Close the Deal: 3 True Stories

Client: Element
Original article

Members of a good sales team wear many different hats.

One day, your sales reps are building relationships and rubbing elbows with clients. The next they’re acting as expert teachers and educating prospects about what your company offers. Other days, they’ll need to be a savvy negotiator, a brand evangelist, fill the role of customer service, or crunch numbers like an accountant.

How to Create Content that Cuts Through Clutter and Crushes the Competition

Client: Element
Original article

Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.

The Hero’s Journey: Using Storytelling Elements for Better Case Studies

Client: Element
Original article

Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.

Getting Started with Agile Marketing

Greater Green Bay Chamber of Commerce - The Bug Blaster, Inc.

Client: Greater Green Bay Chamber of Commerce
Original article

Do your company’s marketing efforts feel slow and laborious? Does it seem like you spend weeks and months planning and organizing, but when you finally do something, your work fails to produce noticeable results?

What Your Digital Marketing Team and Movie Magic Have in Common

creative movies like an advertising agency graphic

Client: Element
Original article

My nine-year-old son told me he wants to be a YouTuber when he grows up, and he’s “gonna get rich making videos.”

6 Ways to Make Your B2B Content Marketing Better

Client: Element
Original article

Far too many B2B companies have blogs they’ve neglected, mismanaged, and left to rot. They go month after month without updates, and when a new post is finally published, no one reads it anyway.

5 Things Manufacturers Need to Know About Content Marketing

Client: Element
Original article

In a previous article for the Element blog, we made the case for whycontent marketing is important and looked at what manufacturing marketers are using and what’s working for them. Now it’s time to take some action. This follow up will focus on how manufacturers can take advantage of content marketing and how you should begin a strategic approach.

How the Smartest Manufacturers Use Content Marketing

Client: Element
Original article

It’s fairly easy to come up with ideas for online content that consumers will love. However, if you’re trying to develop marketing concepts in the B2B world, it may not seem so simple.

Is Your Content Marketing Like a Crappy Christmas Gift?

crappy christmas gifts like content marketing

Client: Element
Original article

The holidays are supposed be about the spirit of giving. Likewise, good content marketing is supposed to be generous and considerate of your audience’s needs.

How to Write Like an Expert for Any Industry

Client: Element
Original article

One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”

The Content Marketer’s Dilemma: Educate, Entertain, or Sell?

Client: Element
Original article

Everyone in your company wants to get something different out of content creation.

8 Important Elements of a Successful Content Marketing Strategy

Client: Element
Original article

Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.

8 Ways to Create Unconventional Content

Client: Element
Original article

Write a blog post. Share it on social media. Rinse and repeat. If that’s your idea of content marketing, you’re missing out on a world of possibilities.