Being a parent of a child suffering from the skin condition eczema, also known as atopic dermatitis, can be frustrating and leave you feeling helpless. Not only is it tough to watch a child deal with uncomfortably itchy, dry skin, trying to nail down the reason for eczema symptoms is often a complete mystery.Continue reading “What’s the Connection Between Eczema and Hard Water?”
A home away from the hustle and bustle of city life is a dream come true for many families. But, if you’re considering a move to the country or have recently purchased a house in a rural area, you could be in for a few surprises.Continue reading “What You Need to Know About Owning a Home with a Well”
The idea of anything being “squeaky clean” sounds pretty good: squeaky clean dishes, squeaky clean kitchen countertops, squeaky clean bathroom tiles, and squeaky clean windows.
What about squeaky clean skin?Continue reading “Squeaky Clean Skin and Hard Water: Exposing the Dirty Truth”
Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.Continue reading “Infographic: What’s Your Water Symptom?”
Water-Right was one of my favorite clients to work with while I was with Element. This is the classic story of a family-owned business built from the ground up, starting in a garage and growing to become an industry innovator.Continue reading “Water-Right Corporate Story and About Us Videos”
I helped project manage this series of animated videos for the Water-Right Group. They were created to be used by their network of residential treatment specialists — both as digital content and as 60-second TV spots.Continue reading “Water-Right Consumer Videos”
Publication: National Driller
Client: Water-Right Group
This ghostwritten contributed article established expertise and thought leadership for the client, helping the audience understand when water treatment skills come in handy. The client also had a goal of recruiting more well drillers to sell its residential water treatment products.Continue reading “Drill vs. Treat: Fixing Well Water Quality Issues”
This landing page explains the manufacturing process and benefits of Water-Right’s exclusive filtration media. It’s an information page for water treatment dealers and wholesalers in the industry.Continue reading “Water-Right Product Landing Page: Crystal-Right Media”
This content was created as an informational page for water treatment dealers who could order parts from the manufacturer or become part of the client’s dealer network.