What’s the Connection Between Eczema and Hard Water?

Client: Water-Right Group
Original article

Being a parent of a child suffering from the skin condition eczema, also known as atopic dermatitis, can be frustrating and leave you feeling helpless. Not only is it tough to watch a child deal with uncomfortably itchy, dry skin, trying to nail down the reason for eczema symptoms is often a complete mystery.

What You Need to Know About Owning a Home with a Well

Client: Water-Right Group
Original article

A home away from the hustle and bustle of city life is a dream come true for many families. But, if you’re considering a move to the country or have recently purchased a house in a rural area, you could be in for a few surprises.

Squeaky Clean Skin and Hard Water: Exposing the Dirty Truth

Client: Water-Right Group
Original article

The idea of anything being “squeaky clean” sounds pretty good: squeaky clean dishes, squeaky clean kitchen countertops, squeaky clean bathroom tiles, and squeaky clean windows.

What about squeaky clean skin?

Infographic: What’s Your Water Symptom?

Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.

Water-Right Corporate Story and About Us Videos

Water-Right was one of my favorite clients to work with while I was with Element. This is the classic story of a family-owned business built from the ground up, starting in a garage and growing to become an industry innovator.

Water-Right Consumer Videos

I helped project manage this series of animated videos for the Water-Right Group. They were created to be used by their network of residential treatment specialists — both as digital content and as 60-second TV spots.

Drill vs. Treat: Fixing Well Water Quality Issues

Publication: National Driller
Client: Water-Right Group
Original article

This ghostwritten contributed article established expertise and thought leadership for the client, helping the audience understand when water treatment skills come in handy. The client also had a goal of recruiting more well drillers to sell its residential water treatment products.

Water-Right Product Landing Page: Crystal-Right Media

Client: Water-Right
View landing page

This landing page explains the manufacturing process and benefits of Water-Right’s exclusive filtration media. It’s an information page for water treatment dealers and wholesalers in the industry.

Water-Right Product Landing Page | Chlorine Generator

Client: Water-Right Group
View landing page

This content was created as an informational page for water treatment dealers who could order parts from the manufacturer or become part of the client’s dealer network.