Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?
Batman and Superman, Ironman and Captain America, they all want the same thing … to protect the world from evil. They’re the good guys, they have similar missions, but they still end up clashing with one another.
Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.
In a previous article for the Element blog, we made the case for whycontent marketing is important and looked at what manufacturing marketers are using and what’s working for them. Now it’s time to take some action. This follow up will focus on how manufacturers can take advantage of content marketing and how you should begin a strategic approach.
Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.