The Customer Mindset | Uncover What Matters in Marketing

Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?

Email Marketing: Can You Trust Best Practices?

Client: Element
Original article

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

How to Integrate Your Sales Team Heroes with Content Marketing

Client: Element
Original article

Batman and Superman, Ironman and Captain America, they all want the same thing … to protect the world from evil. They’re the good guys, they have similar missions, but they still end up clashing with one another.

How to Create Content that Cuts Through Clutter and Crushes the Competition

Client: Element
Original article

Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.

6 Ways to Make Your B2B Content Marketing Better

Client: Element
Original article

Far too many B2B companies have blogs they’ve neglected, mismanaged, and left to rot. They go month after month without updates, and when a new post is finally published, no one reads it anyway.

5 Things Manufacturers Need to Know About Content Marketing

Client: Element
Original article

In a previous article for the Element blog, we made the case for whycontent marketing is important and looked at what manufacturing marketers are using and what’s working for them. Now it’s time to take some action. This follow up will focus on how manufacturers can take advantage of content marketing and how you should begin a strategic approach.

How to Write Like an Expert for Any Industry

Client: Element
Original article

One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”

The Content Marketer’s Dilemma: Educate, Entertain, or Sell?

Client: Element
Original article

Everyone in your company wants to get something different out of content creation.

8 Important Elements of a Successful Content Marketing Strategy

Client: Element
Original article

Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.

Do You Need Branded Content or a Content Brand?

Client: Element
Original article

Ever been to the website BabyCenter.com? If you’ve had a baby in the last few years there’s a good chance you used it while looking for answers to parenting questions.

8 Ways to Create Unconventional Content

Client: Element
Original article

Write a blog post. Share it on social media. Rinse and repeat. If that’s your idea of content marketing, you’re missing out on a world of possibilities.