Action Floors Corporate Story Video

Action Floors Unveils New Branding | 2016-10-24 | Floor Trends ...

Action Floor Systems makes hardwood maple sports floors that are used in schools, athletic facilities, and professional arenas all over the world. The people behind this company have a long history of making high-quality products while keeping sustainability top-of-mind.

I took a trip up north to Mercer, Wisconsin for a two-day shoot to produce this mini-documentary about the company, what it makes, and what they stand for.

My role in this production:

  • Developed concept with the client and Element team
  • Interviewed company leadership
  • Created an outline for post production with select soundbites
  • Advised post production

Videography and post production: Anders Goderstad

Respect in Action: Corporate Story Video

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