Action Floor Systems makes hardwood maple sports floors that are used in schools, athletic facilities, and professional arenas all over the world. The people behind this company have a long history of making high-quality products while keeping sustainability top-of-mind.
I took a trip up north to Mercer, Wisconsin for a two-day shoot to produce this mini-documentary about the company, what it makes, and what they stand for.
My role in this production:
- Developed concept with the client and Element team
- Interviewed company leadership
- Created an outline for post production with select soundbites
- Advised post production
Videography and post production: Anders Goderstad