Content Marketer/Strategist/Producer
Capturing the attention of consumers with digital content isn’t easy! These sample articles reflect some of the many stories I’ve created for clients targeting consumers with everything from technology products to financial services to tourism. Every piece of content I write is created to add value to the target audience, but it doesn’t shy away from talking about what the client offers, and always includes a call-to-action.
Client: WordPress.com (Automattic)
Original article
Based on a true story — and a real WordPress.com website — the new series Home Before Dark is now streaming on Apple TV. It’s a compelling example of how launching your big idea online often leads to even bigger things.
Continue reading “Meet the Real Hero Who Inspired Apple TV’s “Home Before Dark””
Client: AVE Audio Video Environments
Original article
The classic television cartoon The Jetsons has a permanent place in pop culture history. It centered around a futuristic family with some of the wildest and most luxurious home automation technologies you can imagine.
Continue reading “What The Jetsons Got Right About Technology and Home Automation”
Client: TechDen
Original article
Parents tend to have high expectations during the holiday season. It’s a time for making memories, eating and drinking together, and showing the people you love how much you care.
Continue reading “Can You Balance Screen Time and Family Time Over the Holidays?”
Client: Water-Right Group
Original article
Being a parent of a child suffering from the skin condition eczema, also known as atopic dermatitis, can be frustrating and leave you feeling helpless. Not only is it tough to watch a child deal with uncomfortably itchy, dry skin, trying to nail down the reason for eczema symptoms is often a complete mystery.
Continue reading “What’s the Connection Between Eczema and Hard Water?”
Client: Unison Credit Union
Original article
Does this car shopping story sound familiar?
You visit a car lot to look around and test drive a few vehicles, maybe even “just for fun.” But, before you know it, you’re in love with a new car and find yourself sitting in a waiting room while the dealership’s finance department runs your credit and brings back some options for a loan.
Continue reading “Empowerment Series: Why Auto Loan Pre-approval Gives You an Advantage”
Client: WordPress.com (Automattic)
Original article
Creating and managing your own website is a big commitment. Even if you start with a free website, you’re still investing time, energy, and creativity into sharing your art, ideas, or professional insights.
Continue reading “The Magic of Monetizing Website Content with WordPress”
Client: Child-GuardTM (a Fresh-Lock/Reynolds brand)
Original article
What’s the best way raise your kids? It’s a question most parents struggle with on a daily basis.
Continue reading “Helicopter Parents vs. Free-Range Parents: Which Type are You?”
Client: Sturgeon Bay Visitor Center (sponsored content on WhooNEW.com)
Original article
If you think of Door County as a place to escape and get some rest and relaxation – you’d be right. But if you think that’s all the area has to offer – you’d be sorely mistaken.
Continue reading “14 Door County Races for Athletes and Adventurers”
Client: Child-GuardTM (a Fresh-Lock/Reynolds brand)
Original article
He’s mean. He’s green. But where has Mr. Yuk™ been?
Continue reading “Whatever Happened to Mr. Yuk?”
Client: Grass Run Farms (JBS Brand)
Original article
Cooking is an art, and when you know how to pair the ideal wine with your favorite meals, you elevate your game as a home chef.
Continue reading “Picking the Perfect Wine for Grass Fed Beef Meals”
Client: Water-Right Group
Original article
A home away from the hustle and bustle of city life is a dream come true for many families. But, if you’re considering a move to the country or have recently purchased a house in a rural area, you could be in for a few surprises.
Continue reading “What You Need to Know About Owning a Home with a Well”
Client: Unison Credit Union
Original article
Can you think of a better way to explore the state of Wisconsin than on a motorcycle?
Continue reading “10 of the Best Motorcycle Rides in Wisconsin”
Client: TechDen
Original article
Nearly every parent gets the same guilty feeling when handing their kid a phone or tablet. You’ve seen the studies and stories in the media about shrinking attention spans, stunted social growth, childhood obesity, and all the other dangers of too much screen time. You can’t help but wonder if you’re making a major parenting mistake.
Continue reading “Can Screen Time Encourage Creativity and Curiosity in Kids?”
Client: Water-Right Group
Original article
The idea of anything being “squeaky clean” sounds pretty good: squeaky clean dishes, squeaky clean kitchen countertops, squeaky clean bathroom tiles, and squeaky clean windows.
What about squeaky clean skin?
Continue reading “Squeaky Clean Skin and Hard Water: Exposing the Dirty Truth”
Client: Audio Visual Environments (AVE)
Original article
What if your life was a movie? What kind of music would be in the soundtrack?
Continue reading “How Multi-Room Music Creates a Soundtrack for Your Life”
Client: Natural Healthy Concepts (NHC.com)
Original article
As we get closer to the end of the year, many of us will be thinking about resolutions. Personal goals regarding our health and wellness are by far the most common. And sure to be on the top of many New Year’s resolution lists will be quitting smoking.
Continue reading “Supplements that Could Help Smokers Quit Cigarettes”
Client: Natural Healthy Concepts (NHC.com)
Original article
It’s certainly not the most pleasant thing to observe – especially as your remember your pooch giving you a big, sloppy welcome home kiss on the face.
Sometimes…dogs eat poop.
Continue reading “Reasons Why Your Dog Eats Poop – And What You Can Do to Try and Stop It”
Client: Pella Windows & Doors of Wisconsin
Original article
David Belman, owner of Belman Homes in Waukesha, Wisconsin, understands the value of hard work and dedication. As a kid, Belman’s father instilled those values in him.
Continue reading “Belman Homes Helps Give A Wisconsin Veteran’s Family A Mortgage-Free House”
Client: Pella Windows & Doors of Wisconsin
Original article
When you spend all winter living in Wisconsin, you’re likely to open up all the windows you can once the temperature gets anywhere near 50 degrees.
Continue reading “4 Reasons To Open Your Windows And Let In The Fresh Spring Air”
Client: 199Ride.com (WhooNEW sponsored content)
Original article
The people at 199ride know a thing or two about the kinds of cars and trucks Wisconsinites drive. They put people from cities like Green Bay, Appleton, La Crosse, Antigo, and Wausau in nicer, newer vehicles every day.
Continue reading “Badger State Beaters | 199ride’s Seven Typical Wisconsin Cars and Trucks”
Kasey Steinbrinck 