This ghostwritten contributed article highlighted an important, groundbreaking innovation for the client. It was meant to help raise awareness about new food safety technology, yet because it was not an advertorial, we also had to avoid being promotional, focusing instead on research behind the technology.
A ready-to-eat (RTE) food processing facility with a strong food safety plan will start by implementing principles of sanitary design and follow up with documented procedures for cleaning and sanitation.
A good police detective knows where the bad guys like to hang out, and those who are smart about food safety risks know the most likely places to find microbial contamination in a food processing facility. Do you know where to search for pathogens in your plant?
This ghostwritten contributed article established expertise and thought leadership for the client, helping the audience understand when water treatment skills come in handy. The client also had a goal of recruiting more well drillers to sell its residential water treatment products.