
Client: Breakthrough
Original article
Changes in the way we drive and the way we transport goods are on the road to becoming a reality.
Continue reading “Why We’re Investing in the Future of Transportation and Fuel Efficiency”Content Marketer/Strategist/Producer
Client: Breakthrough
Original article
Changes in the way we drive and the way we transport goods are on the road to becoming a reality.
Continue reading “Why We’re Investing in the Future of Transportation and Fuel Efficiency”I’ve been really impressed with the interactive articles that the NY Times in-house agency, T Brand Studios, creates. I wanted to try to develop something similar for OneNeck IT Solutions around the idea of preparing for the “fourth Indsutrial Revolution” — aka Industry 4.0.
Continue reading “Interactive Content: The Road to Industry 4.0”Birko Corp launched it’s Elite 360 system in 2019 and needed to spread the word about how a new method (electrostatic intervention technology) would make beef, poultry, and produce safer for consumers to eat.
Continue reading “eBook: The Inside Story of a Food Safety Breakthrough”Client: Security Health Plan (HR Playbook)
Original article
Any time you introduce change in a company, employees are going to have questions and concerns. That’s especially true when it comes to changes in health insurance coverage.
Continue reading “Help employees understand HDHPs with an HSA in five simple steps”While working as a contracted Content Marketing Consultant for Automattic, I was asked to co-host a webinar on SEO for customers of WordPress.com.
Continue reading “Webinar: Traffic Control – How to Find and Grow an Audience”One of my final projects with digital marketing agency, Element, was producing and co-hosting a webinar targeting larger breweries for Birko Corp. — a company that provides sanitation products and equipment to the food and beverage industry.
Continue reading “Webinar: How Top Brewers can Gain an Edge in a Competitive Market”Client: Fresh-Lock
Original article
As brands continue to pursue ways to achieve improved sustainability by changing their manufacturing processes, making environmentally-conscious packaging decisions, and taking a closer look at the entire supply chain, questions start to arise.
Continue reading “How Reclosable Flexible Packaging Supports a Circular Economy”Publication: Food Safety Tech
Client: Birko Corp
Original article
This ghostwritten contributed article highlighted an important, groundbreaking innovation for the client. It was meant to help raise awareness about new food safety technology, yet because it was not an advertorial, we also had to avoid being promotional, focusing instead on research behind the technology.
Continue reading “Electrostatic Intervention Technology: An Effective and Efficient Future for Food Safety”Client: WordPress.com (Automattic)
Original article
Based on a true story — and a real WordPress.com website — the new series Home Before Dark is now streaming on Apple TV. It’s a compelling example of how launching your big idea online often leads to even bigger things.
Continue reading “Meet the Real Hero Who Inspired Apple TV’s “Home Before Dark””Client: AVE Audio Video Environments
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The classic television cartoon The Jetsons has a permanent place in pop culture history. It centered around a futuristic family with some of the wildest and most luxurious home automation technologies you can imagine.
Continue reading “What The Jetsons Got Right About Technology and Home Automation”Client: TechDen
Original article
Parents tend to have high expectations during the holiday season. It’s a time for making memories, eating and drinking together, and showing the people you love how much you care.
Continue reading “Can You Balance Screen Time and Family Time Over the Holidays?”Client: Water-Right Group
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Being a parent of a child suffering from the skin condition eczema, also known as atopic dermatitis, can be frustrating and leave you feeling helpless. Not only is it tough to watch a child deal with uncomfortably itchy, dry skin, trying to nail down the reason for eczema symptoms is often a complete mystery.
Continue reading “What’s the Connection Between Eczema and Hard Water?”Client: Unison Credit Union
Original article
Does this car shopping story sound familiar?
You visit a car lot to look around and test drive a few vehicles, maybe even “just for fun.” But, before you know it, you’re in love with a new car and find yourself sitting in a waiting room while the dealership’s finance department runs your credit and brings back some options for a loan.
Continue reading “Empowerment Series: Why Auto Loan Pre-approval Gives You an Advantage”Client: WordPress.com (Automattic)
Original article
Creating and managing your own website is a big commitment. Even if you start with a free website, you’re still investing time, energy, and creativity into sharing your art, ideas, or professional insights.
Continue reading “The Magic of Monetizing Website Content with WordPress”Client: Child-GuardTM (a Fresh-Lock/Reynolds brand)
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What’s the best way raise your kids? It’s a question most parents struggle with on a daily basis.
Continue reading “Helicopter Parents vs. Free-Range Parents: Which Type are You?”Client: Sturgeon Bay Visitor Center (sponsored content on WhooNEW.com)
Original article
If you think of Door County as a place to escape and get some rest and relaxation – you’d be right. But if you think that’s all the area has to offer – you’d be sorely mistaken.
Continue reading “14 Door County Races for Athletes and Adventurers”Client: Child-GuardTM (a Fresh-Lock/Reynolds brand)
Original article
He’s mean. He’s green. But where has Mr. Yuk™ been?
Continue reading “Whatever Happened to Mr. Yuk?”Client: Grass Run Farms (JBS Brand)
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Cooking is an art, and when you know how to pair the ideal wine with your favorite meals, you elevate your game as a home chef.
Continue reading “Picking the Perfect Wine for Grass Fed Beef Meals”Client: Water-Right Group
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A home away from the hustle and bustle of city life is a dream come true for many families. But, if you’re considering a move to the country or have recently purchased a house in a rural area, you could be in for a few surprises.
Continue reading “What You Need to Know About Owning a Home with a Well”Client: Unison Credit Union
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Can you think of a better way to explore the state of Wisconsin than on a motorcycle?
Continue reading “10 of the Best Motorcycle Rides in Wisconsin”Client: TechDen
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Nearly every parent gets the same guilty feeling when handing their kid a phone or tablet. You’ve seen the studies and stories in the media about shrinking attention spans, stunted social growth, childhood obesity, and all the other dangers of too much screen time. You can’t help but wonder if you’re making a major parenting mistake.
Continue reading “Can Screen Time Encourage Creativity and Curiosity in Kids?”Client: Water-Right Group
Original article
The idea of anything being “squeaky clean” sounds pretty good: squeaky clean dishes, squeaky clean kitchen countertops, squeaky clean bathroom tiles, and squeaky clean windows.
What about squeaky clean skin?
Continue reading “Squeaky Clean Skin and Hard Water: Exposing the Dirty Truth”Client: Audio Visual Environments (AVE)
Original article
What if your life was a movie? What kind of music would be in the soundtrack?
Continue reading “How Multi-Room Music Creates a Soundtrack for Your Life”Client: Breakthrough
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Taking a fresh look at energy management can lead to positive results for companies still relying on outdated methods. Smart shippers, including leading retailers, are discovering a better way to manage fuel costs.
Continue reading “Case Study: How a Leading Arts & Crafts Retailer Saved with Fuel Recovery”I worked with OneNeck’s marketing team to assemble a toolkit of content for chief information officers (CIOs). It included existing content as well as a brand new eBook featuring several members of the company’s leadership team and other subject matter experts.
Continue reading “eBook: The CIO’s Guide to Selling Digital Transformation to the Board”Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.
Continue reading “Infographic: What’s Your Water Symptom?”The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.
Continue reading “Premium Content: Modern Marketing Mastermind Quiz”Client: Action Floor Systems
Original article
Theodore Roosevelt, the U.S. president who championed conservation efforts and helped establish our national parks system once said:
Continue reading “The Truth About Sustainable Forestry and Maple Sports Floors”Client: Technical Prospects
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When a medical imaging device reaches what the manufacturer refers to as “end of life,” it certainly does not mean that your equipment is no longer able to perform the functions required to diagnose patients.
Continue reading “Case Study: Keeping Angiograph Rooms Running When OEM System Support Ends”Client: Birko Corp
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A ready-to-eat (RTE) food processing facility with a strong food safety plan will start by implementing principles of sanitary design and follow up with documented procedures for cleaning and sanitation.
Continue reading “How Environmental Monitoring Helps Ready-to-Eat Processors Stop Food Contamination in its Tracks”