Why We’re Investing in the Future of Transportation and Fuel Efficiency

peloton transportation automation investment

Client: Breakthrough
Original article

Changes in the way we drive and the way we transport goods are on the road to becoming a reality.

Interactive Content: The Road to Industry 4.0

I’ve been really impressed with the interactive articles that the NY Times in-house agency, T Brand Studios, creates. I wanted to try to develop something similar for OneNeck IT Solutions around the idea of preparing for the “fourth Indsutrial Revolution” — aka Industry 4.0.

eBook: The Inside Story of a Food Safety Breakthrough

Birko Corp launched it’s Elite 360 system in 2019 and needed to spread the word about how a new method (electrostatic intervention technology) would make beef, poultry, and produce safer for consumers to eat.

Help employees understand HDHPs with an HSA in five simple steps

Client: Security Health Plan (HR Playbook)
Original article

Any time you introduce change in a company, employees are going to have questions and concerns. That’s especially true when it comes to changes in health insurance coverage.

Webinar: Traffic Control – How to Find and Grow an Audience

While working as a contracted Content Marketing Consultant for Automattic, I was asked to co-host a webinar on SEO for customers of WordPress.com.

Webinar: How Top Brewers can Gain an Edge in a Competitive Market

Let's check out Birko's new Craft Brewery Cleaner for CIP systems

One of my final projects with digital marketing agency, Element, was producing and co-hosting a webinar targeting larger breweries for Birko Corp. — a company that provides sanitation products and equipment to the food and beverage industry.

How Reclosable Flexible Packaging Supports a Circular Economy

circular economy and how it relates to packaging

Client: Fresh-Lock
Original article

As brands continue to pursue ways to achieve improved sustainability by changing their manufacturing processes, making environmentally-conscious packaging decisions, and taking a closer look at the entire supply chain, questions start to arise.

Electrostatic Intervention Technology: An Effective and Efficient Future for Food Safety

Publication: Food Safety Tech
Client: Birko Corp
Original article

This ghostwritten contributed article highlighted an important, groundbreaking innovation for the client. It was meant to help raise awareness about new food safety technology, yet because it was not an advertorial, we also had to avoid being promotional, focusing instead on research behind the technology.

Meet the Real Hero Who Inspired Apple TV’s “Home Before Dark”

Client: WordPress.com (Automattic)
Original article

Based on a true story — and a real WordPress.com website — the new series Home Before Dark is now streaming on Apple TV. It’s a compelling example of how launching your big idea online often leads to even bigger things.

What The Jetsons Got Right About Technology and Home Automation

jetsons technology vs real life technology

Client: AVE Audio Video Environments
Original article

The classic television cartoon The Jetsons has a permanent place in pop culture history. It centered around a futuristic family with some of the wildest and most luxurious home automation technologies you can imagine.

Can You Balance Screen Time and Family Time Over the Holidays?

how to balance screen time for kids during the holidays

Client: TechDen
Original article

Parents tend to have high expectations during the holiday season. It’s a time for making memories, eating and drinking together, and showing the people you love how much you care.

What’s the Connection Between Eczema and Hard Water?

Client: Water-Right Group
Original article

Being a parent of a child suffering from the skin condition eczema, also known as atopic dermatitis, can be frustrating and leave you feeling helpless. Not only is it tough to watch a child deal with uncomfortably itchy, dry skin, trying to nail down the reason for eczema symptoms is often a complete mystery.

Empowerment Series: Why Auto Loan Pre-approval Gives You an Advantage

Client: Unison Credit Union
Original article

Does this car shopping story sound familiar?

You visit a car lot to look around and test drive a few vehicles, maybe even “just for fun.” But, before you know it, you’re in love with a new car and find yourself sitting in a waiting room while the dealership’s finance department runs your credit and brings back some options for a loan.

The Magic of Monetizing Website Content with WordPress

Client: WordPress.com (Automattic)
Original article

Creating and managing your own website is a big commitment. Even if you start with a free website, you’re still investing time, energy, and creativity into sharing your art, ideas, or professional insights.

Helicopter Parents vs. Free-Range Parents: Which Type are You?

Client: Child-Guard^TM (a Fresh-Lock/Reynolds brand)
Original article

What’s the best way raise your kids? It’s a question most parents struggle with on a daily basis.

14 Door County Races for Athletes and Adventurers

Client: Sturgeon Bay Visitor Center (sponsored content on WhooNEW.com)
Original article

If you think of Door County as a place to escape and get some rest and relaxation – you’d be right. But if you think that’s all the area has to offer – you’d be sorely mistaken.

Whatever Happened to Mr. Yuk?

Client: Child-Guard^TM (a Fresh-Lock/Reynolds brand)
Original article

He’s mean. He’s green. But where has Mr. Yuk™ been?

Picking the Perfect Wine for Grass Fed Beef Meals

Client: Grass Run Farms (JBS Brand)
Original article

Cooking is an art, and when you know how to pair the ideal wine with your favorite meals, you elevate your game as a home chef.

What You Need to Know About Owning a Home with a Well

Client: Water-Right Group
Original article

A home away from the hustle and bustle of city life is a dream come true for many families. But, if you’re considering a move to the country or have recently purchased a house in a rural area, you could be in for a few surprises.

10 of the Best Motorcycle Rides in Wisconsin

Client: Unison Credit Union
Original article

Can you think of a better way to explore the state of Wisconsin than on a motorcycle?

Can Screen Time Encourage Creativity and Curiosity in Kids?

Client: TechDen
Original article

Nearly every parent gets the same guilty feeling when handing their kid a phone or tablet. You’ve seen the studies and stories in the media about shrinking attention spans, stunted social growth, childhood obesity, and all the other dangers of too much screen time. You can’t help but wonder if you’re making a major parenting mistake.

Squeaky Clean Skin and Hard Water: Exposing the Dirty Truth

Client: Water-Right Group
Original article

The idea of anything being “squeaky clean” sounds pretty good: squeaky clean dishes, squeaky clean kitchen countertops, squeaky clean bathroom tiles, and squeaky clean windows.

What about squeaky clean skin?

How Multi-Room Music Creates a Soundtrack for Your Life

Client: Audio Visual Environments (AVE)
Original article

What if your life was a movie? What kind of music would be in the soundtrack?

Case Study: How a Leading Arts & Crafts Retailer Saved with Fuel Recovery

Client: Breakthrough
Original article

Taking a fresh look at energy management can lead to positive results for companies still relying on outdated methods. Smart shippers, including leading retailers, are discovering a better way to manage fuel costs.

eBook: The CIO’s Guide to Selling Digital Transformation to the Board

I worked with OneNeck’s marketing team to assemble a toolkit of content for chief information officers (CIOs). It included existing content as well as a brand new eBook featuring several members of the company’s leadership team and other subject matter experts.

Infographic: What’s Your Water Symptom?

Not everything I work on is long-format text content. This eye-catching infographic helped homeowners understand what could be wrong with their water.

Premium Content: Modern Marketing Mastermind Quiz

The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.

The Truth About Sustainable Forestry and Maple Sports Floors

Hardwood trees natural resources in a sustainable forest

Client: Action Floor Systems
Original article

Theodore Roosevelt, the U.S. president who championed conservation efforts and helped establish our national parks system once said:

Case Study: Keeping Angiograph Rooms Running When OEM System Support Ends

Client: Technical Prospects
Original article

When a medical imaging device reaches what the manufacturer refers to as “end of life,” it certainly does not mean that your equipment is no longer able to perform the functions required to diagnose patients.

How Environmental Monitoring Helps Ready-to-Eat Processors Stop Food Contamination in its Tracks

environmental monitoring for food safety birko

Client: Birko Corp
Original article

A ready-to-eat (RTE) food processing facility with a strong food safety plan will start by implementing principles of sanitary design and follow up with documented procedures for cleaning and sanitation.