Australia’s Victorian Gold Rush took place in the 1850s, around the same time as the California Gold Rush in the United States. It had a huge impact on the economy Down Under.Continue reading “Project Profile: Basketball Courts for the Ballarat Population Boom”
Water-Right was one of my favorite clients to work with while I was with Element. This is the classic story of a family-owned business built from the ground up, starting in a garage and growing to become an industry innovator.Continue reading “Water-Right Corporate Story and About Us Videos”
David Belman, owner of Belman Homes in Waukesha, Wisconsin, understands the value of hard work and dedication. As a kid, Belman’s father instilled those values in him.Continue reading “Belman Homes Helps Give A Wisconsin Veteran’s Family A Mortgage-Free House”
Members of a good sales team wear many different hats.
One day, your sales reps are building relationships and rubbing elbows with clients. The next they’re acting as expert teachers and educating prospects about what your company offers. Other days, they’ll need to be a savvy negotiator, a brand evangelist, fill the role of customer service, or crunch numbers like an accountant.Continue reading “How Content Marketing Helps Sales Close the Deal: 3 True Stories”
Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.Continue reading “The Hero’s Journey: Using Storytelling Elements for Better Case Studies”