How Content Marketing Helps Sales Close the Deal: 3 True Stories

many hats of marketing strategy

Client: Element
Original article

Members of a good sales team wear many different hats.

One day, your sales reps are building relationships and rubbing elbows with clients. The next they’re acting as expert teachers and educating prospects about what your company offers. Other days, they’ll need to be a savvy negotiator, a brand evangelist, fill the role of customer service, or crunch numbers like an accountant.

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The Hero’s Journey: Using Storytelling Elements for Better Case Studies

fork in the road with storytelling

Client: Element
Original article

Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.

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