Project Profile: Basketball Courts for the Ballarat Population Boom

Client: Action Floor Systems
Original article

Australia’s Victorian Gold Rush took place in the 1850s, around the same time as the California Gold Rush in the United States. It had a huge impact on the economy Down Under.

Water-Right Corporate Story and About Us Videos

Water-Right was one of my favorite clients to work with while I was with Element. This is the classic story of a family-owned business built from the ground up, starting in a garage and growing to become an industry innovator.

Belman Homes Helps Give A Wisconsin Veteran’s Family A Mortgage-Free House

Family standing in new home under construction

Client: Pella Windows & Doors of Wisconsin
Original article

David Belman, owner of Belman Homes in Waukesha, Wisconsin, understands the value of hard work and dedication. As a kid, Belman’s father instilled those values in him.

How Content Marketing Helps Sales Close the Deal: 3 True Stories

Client: Element
Original article

Members of a good sales team wear many different hats.

One day, your sales reps are building relationships and rubbing elbows with clients. The next they’re acting as expert teachers and educating prospects about what your company offers. Other days, they’ll need to be a savvy negotiator, a brand evangelist, fill the role of customer service, or crunch numbers like an accountant.

The Hero’s Journey: Using Storytelling Elements for Better Case Studies

Client: Element
Original article

Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.