One of my final projects with digital marketing agency, Element, was producing and co-hosting a webinar targeting larger breweries for Birko Corp. — a company that provides sanitation products and equipment to the food and beverage industry.
We recorded this webinar “as live” — meaning there were no live attendees. This allowed us to put together a more polished production and include animated visuals. Business Development Director George Allen was a real pro and we did it all in one take!
The content strategy was to use this project as gated premium content for lead generation with targeted traffic coming from social media, paid digital ads, blog content, and contributed articles to trade publications. View the landing page.