I’ve been really impressed with the interactive articles that the NY Times in-house agency, T Brand Studios, creates. I wanted to try to develop something similar for OneNeck IT Solutions around the idea of preparing for the “fourth Indsutrial Revolution” — aka Industry 4.0.
The result was this piece of long-form content that’s part eBook, part article, part multi-media experience. Moving pieces encourage engagement and move the reader down the page. There are audio clips from subject matter experts and lots of stuff to click on.
We specifically designed this piece of content for manufacturers, which was a key vertical for the client at that time. I came up with concept, gathered data, interviewed experts, wrote the copy, and worked with both OneNeck’s marketing team as well as Element art director Joel Haase and others.