Customer Communication and the Generations: Does Age Matter?

People love boxing the world up into neat little packages and so do businesses. It helps everyone make sense of this unpredictable thing called life – or consumer behavior – whatever the case may be.

An easy and often useful way to categorize others is by their age group or generation. Discussing what baby boomers, millennials, Gen-Z, and now Gen Alpha want is always a hot topic. (Sorry, Gen Xers. Forgotten again. You too, of course.) So, how much does the age of a customer impact the way your business communicates with them? Does choosing the right channel matter at all? Let’s look at some findings from Sinch’s new report, The state of customer communications.

Key Takeaways from The Path to Email Engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat?

Maybe you’ve even said to yourself, “What is it these people want from us?” Here at Sinch Mailjet, we decided to ask consumers how they use email as well as what gets them to opt-in, open, and engage with what’s delivered to their inboxes.

Webinar: Traffic Control – How to Find and Grow an Audience

While working as a contracted Content Marketing Consultant for Automattic, I was asked to co-host a webinar on SEO for customers of WordPress.com.

Premium Content: Modern Marketing Mastermind Quiz

The Element team came up with an idea for interactive premium content in the form of an online quize for marketers.

What Millennials Want | Packaging Trends for the Largest Consumer Group in History

Client: Fresh-Lock
Original article

Everyone wants to reach millennials, but that sometimes seems easier said than done.

The Customer Mindset | Uncover What Matters in Marketing

Client: Element
Original article

Let’s say you’re starting a business. Where do you begin? Do you come up with a product or service and find customers for it? Or, do you identify a group of people with a need and create something that solves their problems?

Email Marketing: Can You Trust Best Practices?

Client: Element
Original article

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

The Hero’s Journey: Using Storytelling Elements for Better Case Studies

Client: Element
Original article

Storytelling – it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communicating, but no creature can craft a story like the homo sapiens.

Getting Started with Agile Marketing

Greater Green Bay Chamber of Commerce - The Bug Blaster, Inc.

Client: Greater Green Bay Chamber of Commerce
Original article

Do your company’s marketing efforts feel slow and laborious? Does it seem like you spend weeks and months planning and organizing, but when you finally do something, your work fails to produce noticeable results?

How to Attract Top Talent with Your Website’s Careers Page

Client: WordPress.com (Automattic)
Original article

Is your business struggling to find the talent needed to build an all-star team? You’re not alone. Hiring managers and business owners in nearly every industry want to recruit qualified candidates. So, there’s plenty of competition.

How to Create an Effective Contact Page for Your Website

Client: WordPress.com (Automattic)
Original article

The Contact page is a key component of nearly every website. Its purpose is straightforward — a way for visitors to reach you. But with strategic building it can do much more!

How to Create a Compelling About Page for Your Website

Client: WordPress.com (Automattic)
Original article

We’ve all been in situations where we have to introduce ourselves to someone new — at a party, a networking event, a job interview or even a first date.

Use Your Website to Turn Customers Into Brand Advocates

Client: WordPress.com (Automattic)
Original article

The most impactful tool in your marketing toolkit is a delighted customer.

What Your Digital Marketing Team and Movie Magic Have in Common

creative movies like an advertising agency graphic

Client: Element
Original article

My nine-year-old son told me he wants to be a YouTuber when he grows up, and he’s “gonna get rich making videos.”

8 Important Elements of a Successful Content Marketing Strategy

Client: Element
Original article

Leading a marketing team is a complicated job in the digital age. Add content creation to the mix of things you’re trying to accomplish, and it gets messy awfully fast. There are so many moving pieces in content marketing. Like a master chess player, you always need to think several steps ahead.

Badger State Beaters | 199ride’s Seven Typical Wisconsin Cars and Trucks

Client: 199Ride.com (WhooNEW sponsored content)
Original article

The people at 199ride know a thing or two about the kinds of cars and trucks Wisconsinites drive. They put people from cities like Green Bay, Appleton, La Crosse, Antigo, and Wausau in nicer, newer vehicles every day.

Would You Recognize a Big Idea if it Slapped You in the Face?

Client: Copyjuice.com
Original article

Getting a big idea is like panning for gold in the river and discovering a shiny nugget. But those moment of brilliance are pretty rare.

7 Tips to Help You Write Conversationally

Client: Copyjuice.com
Original article

Conversational writing is a crucial component of both good copywriting and effective content marketing. But as easy as it sounds – it is not always easy to pull off.

7 Simple Steps to Get Media Coverage for Your Small Business

local news reporter

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.

Continue reading “7 Simple Steps to Get Media Coverage for Your Small Business”