There’s a lot of pressure during Black Friday and Cyber Monday (BFCM). All too often, the pressure finds its way back to the platforms helping brands deliver important messages. 

Shoppers are under pressure to snatch up the best deals before time or inventory runs out. Retailers are under pressure to earn attention and drive sales. But the people at Martechs might feel more pressure than anyone else. 

When the economy takes a turn for the worse, uncertainty abounds. Yet, although the world seems to be heading for difficult and uncertain times, we’re certain about one thing: Even a global recession won’t kill email marketing.

Honestly, we’d probably say that no matter what. This time, however, we’ve also got some research to back us up.

Some heroes have songs written about them. Folk heroes of the railroad like Casey Jones and John Henry get ballads. Princess Diana and Marilyn Monroe share an Elton John song. The world, however, is also full of those who fail to get the credit they deserve. We’re here today to tell the true story of some unsung heroes.