Birko Corp launched it’s Elite 360 system in 2019 and needed to spread the word about how a new method (electrostatic intervention technology) would make beef, poultry, and produce safer for consumers to eat.
I interviewed Birko CEO and a lead researcher from Colorado State University to find out what went on behind the scenes to make this innovation a reality. We supported this lead-generating premium content with original social media content, contributed articles in trade pubs, and blog posts based on the eBook.
Kasey Steinbrinck 