Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat?

Maybe you’ve even said to yourself, “What is it these people want from us?” Here at Sinch Mailjet, we decided to ask consumers how they use email as well as what gets them to opt-in, open, and engage with what’s delivered to their inboxes.