People love boxing the world up into neat little packages and so do businesses. It helps everyone make sense of this unpredictable thing called life – or consumer behavior – whatever the case may be.

An easy and often useful way to categorize others is by their age group or generation. Discussing what baby boomers, millennials, Gen-Z, and now Gen Alpha want is always a hot topic. (Sorry, Gen Xers. Forgotten again. You too, of course.) So, how much does the age of a customer impact the way your business communicates with them? Does choosing the right channel matter at all? Let’s look at some findings from Sinch’s new report, The state of customer communications.