After its innovative slider hit shelves on Tide PODs packaging, Fresh-Lock needed a way to educate consumers on how to use its child-resistant solution.
Element produced this video for that purpose. However, after the first cut, the message wasn’t coming across as clearly as expected. I wrote a voice-over script to match with the video on screen and it ended up timing out perfectly. Plus, the benefits and uses for the closure were much easier to understand in the final cut.
I also helped cast the video! That’s my sister-in-law and niece (as well as my nephew in the background).