Breakthrough uses an advanced content marketing strategy including lots of premium content. To help promote a regular webcast for leads and prospects, I worked with the team at Element to produce a video previewing what people would learn.
The company is also a big believer in showcasing their subject matter experts (SMEs) who can educate current and potential customers. This video features Breakthrough’s business development team.
My role in this production:
- Developed script and concept with client
- Helped direct SMEs/talent during the video shoot
- Advised post production
Video and post production: Anders Goderstad
Breakthrough 101 Webcast Preview
Please click over to watch the full video on Vimeo: